Why is YouTube channel localization needed?

Colleagues, good afternoon! We are often asked questions about the meaning of translations of subtitles and descriptions of YouTube channels and their benefits.


The Creator Tools team will show by example how the localized and non-localized channel develops. As an example, we will give screenshots from the statistics of our channels. The same function is available to you: you can see the statistics and compare the results.

We also want to note that there was no advertising on the channel that we are considering in the example, no pushes in the form of short circuits and cross-links. Only organic and only native mechanisms of the YouTube algorithm.


And so let's start the comparison: the first example is a channel without localization. The first month of the channel's life in geography and languages looks like this due to minimal or no traffic:

Then there was advertising and non-localized videos went to different regions. Is it worth talking about how “useful” it was for the channel?

The videos are not localized. Only one language. If there were no advertising, then the video would be recommended only in 2 regions, which in this case would be even better. How are you? Write to us: what are your regions in analytics in the first months of the channel's life?


But what about the views in this non-localized channel? So for the first three months:

And now let's see how the traffic on the localized channel changes in the same period of time.

Traffic source by language. Traffic comes from more than 60 language groups. On the screen, only the beginning of the list by languages and geography:



And take a look at how traffic on a localized channel has changed in three months:

Colleagues, as you can see from the statistics, we need localization!

The channel is both growing faster and better promoted by YouTube itself. If you are not doing translations yet, then it is probably time to pay attention to this feature and learn how to translate metadata in YouTube online. Moreover, the Creator Tools plugin allows you to do this in just two clicks!

That's all for now, have a nice day and fast growth of your channels!


Russian version of the articles here.

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