Strategy 3H: its essence and benefits

The rule has three components.

Hygiene content

This is content for keywords. It is also the content of how to (“how ...”). What's the plus? In the future, we will receive free search traffic from the video hosting results, because we will shoot videos for the current needs of viewers.

Hub content

This is content that engages the viewer. It can be a show, the launch of new sections, and so on. Such content should be timeless and always interested in the audience. Hub videos are necessary to engage the viewer in watching and a constant influx of new subscribers.


This is a content gun. It can be a viral video, a video that evokes strong emotions, a video with a celebrity. Such videos can be released once every 1-3 months and that will be enough. They stir up interest and "force" to remain a subscriber of the channel.

Following the 3H rules, you will be able to:

• prepare headings and content grid for the future and this will make your work a little easier;

• use future and ready-made content for the comprehensive promotion of your channel or brand;

• work on attracting viewers.

In addition, you can increase the number of views by translating subtitles and video descriptions into different languages. To automate this routine process, the Creator Tools tool is suitable, which in a matter of minutes will translate all the necessary metadata into more than 110 languages. You can get the first 100 translations on the site!

Russian version here.

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