YouTube has become the main screen in the house:

How can creators adapt to the new trend?

New data from Nielsen confirms that YouTube is no longer just a short-form video platform – it is taking over TV screens in the US and steadily outpacing its competitors.

Facts that cannot be ignored:

1

11% of all TV viewing in America comes from YouTube, more than Netflix (8.5%).

2

More than 400 million hours of podcasts are watched exclusively on TV.

3

The number of creators who earn money from TV views has grown by 30%.

What does this mean for content makers?

The TV is no longer just for traditional broadcasting — YouTube is becoming the main screen in the home. Viewers are turning on videos while having dinner, relaxing, or as background content. This means that long-form content, podcasts, and atmospheric vlogs are exactly what is gaining popularity.

Create content for comfortable viewing on TV

Add useful subtitles and minimize flashing frames. Long formats work better - try recording a podcast or an extended vlog.
Use Smart TV trends for monetization

The more time viewers spend watching, the higher the ad revenue. Long videos = more time spent on ads = higher earnings.
Localize Content to Grow Your Audience

YouTube TV users are a global audience. Translate titles, descriptions, and subtitles to expand your reach.

With Creator Tools, you can translate content into 140+ languages, add subtitles, and customize your streams for maximum reach. Try it now and make YouTube your home screen!

Try for free

Sincerely,
Creator Tools Team