YouTube has changed its signature red:

why and what has changed?

In 2025, YouTube updated its branding, replacing its traditional bright red with a softer shade and adding a gradient from red to purple. It's the first major change to the platform's color palette since 2017.

Screen burnout.

Bright red color, especially on OLED TV screens, could cause what is known as a "burn-in effect."
Incorrect display.

On some devices, the red looked too aggressive or even turned orange.
Visual comfort.

Harsh colors are tiring for the eyes, especially when viewing content for long periods of time.

What has changed?

1

A cooler red.

The new shade is softer and better adapts to different screens, creating a comfortable user experience.

2

Gradient transition to purple.

Now interface elements smoothly change color, adding dynamics. This is noticeable in the video progress bar and some buttons.

3

Update of corporate identity.

The new color is used in the logo, the Subscribe and Like buttons, and the YouTube Premium icon.

The YouTube team considered other colors, including orange and yellow, but settled on purple. Designers felt it was the most natural complement to the updated red, creating a harmonious visual style.

What does this mean for users?

For users, this means that YouTube's interface is now more visually pleasing to the eye, which can increase average watch time. And for content creators, the new design style will make thumbnails and channel art more balanced.

YouTube's design changes aren't just cosmetics, they're a step toward a more comfortable viewing experience and interaction with the platform. And if you're a creator who wants to not just follow updates, but use them to the maximum for promotion, we have a great solution!

With Creator Tools, you can adapt your content to YouTube's new visual style, create clickable titles and descriptions, add subtitles in 140+ languages, launch streams, and even monetize your already published videos.
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Sincerely,
Creator Tools Team